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DETAILS

DETAILS

THE THREE ESSENTIALS

During the seminar, Mike Larson will introduce and discuss his concept of ‘The Three Essentials for 2014’
– Specializing, Relationships and Your Brand

Specialization – Establishing a niche in the market for yourself, by setting clear steps towards making a decision-making business framework based on your area of specialization.
Relationships - Analyze and assess the best ways of building a ‘referral network’ to benefit the growth of your business. Learn from practical examples, whilst developing key steps to improving your current skills in this area.
Your Brand – Learn to utilize your photographic strengths and expertise, bringing your ‘style and brand’ of photography to the forefront of the wedding planning process.
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Live Shooting Review – Mike will discuss how to scout locations and the pre-planning process with vendors regarding the light, direction and timing. Mike will also review various techniques to emphasize the personality of each bride and groom and demonstrate importance of body language.
The inspirational and educational live shoots will be conducted using fashion gowns from Los Angeles and New York City designers and an Australian wedding stylist.The seminar will conclude with the opportunity for you to ask questions of Mike Larson. Light lunch and refreshments included.